There are several tasks TV commercials can accomplish: to market a new product, to build the brand identity, to maintain the current market position, to encourage consumers to purchase the product, etc.

The turn around time on a TV spot depends on the media plan for the client’s advertising campaign. We can complete a high quality TV commercial in the shortest time possible. We produce TV commercials ranging from short feature live action, computer graphic spots and animation to non-fiction spots and documentaries. The genre of the TV spot and the time line depend on the allocated budget, product specific details, marketing objectives and the target audience.

The TV commercial production cost depends on a variety of factors: what  scenes are planned – will there be any shooting from a helicopter, any stunts, scenes with many extras, will there be any complex computer animation, will the commercial star any famous actors or celebrities.

To demonstrate the principal features of a product we can produce a visual or video catalog. Video catalogs are most often used for very targeted advertising mainly in shops and in companies. There is no more effective tool than a visual or video catalog if you need to promote a variety of household appliances models or to demonstrate how a piece of industrial equipment works.

A corporate image film is an essential communication tool for any company. Professionally-produced visual presentation of the company will build the brand identity and image connecting with the potential clients. An image film usually presents the company and conveys about its products and services; it can also feature a visual or a video catalog, interviews with clients and managers to illustrate the company’s growth and vision.

We can make a film about any significant corporate event. This could be an annual activity report, a feature about corporate events or a report on the advertising campaign outcome. Filming the company’s presentations, anniversaries, concerts will not only tell the company story in a visually interesting and stylish way, but will also keep the nice memories of the corporate celebrations. Moreover, an image film could be used to tell clients or partners about the company’s achievements and to share ideas on how to gain similar results.


Мы можем снять любое, значимое для Вас событие. Например, отчет о деятельности компании за последний год, о проведенных мероприятиях или результат рекламной кампании. Видеоверсия мероприятий (презентаций, юбилеев компаний, концертов) - это не только рассказ о Вашей компании, ее потенциале и планах на будущее, но и хорошие воспоминания о корпоративном празднике, которые не хочется забывать. Кроме того, видеоотчет часто используют для демонстрации успехов клиентам компании (или официальному дистрибьютору), чтобы показать остальным, как добиться того же.

A corporate image film is the company’s business card. For companies which are already well-established in the market a corporate film could be an essential communication tool while the relationship with the media.

The audience of a corporate film is diverse including existing and potential clients, business partners and investors, state authorities, company employees and shareholders.

A professionally-made corporate film will tell about your business, its vision and future plans, and will highlight its unique and exclusive features.

The biggest advantage of a corporate film is that it can achieve the right tone telling about the team, day-to-day work in the company, about the new ideas, new products and services. Being a warm-hearted story rather than a long commercial such a film will not only enhance the relationship with the business partners but also build the team spirit within the company. 

When planning a corporate film it is of utmost importance to get the thorough understanding of the company – its mission, the business objectives and goals. 

The average running time of a corporate film is 5 to 20 minutes. This is considered to be the optimum running time to capture viewers’ interest without boring them.

The average turn around time for a corporate film is 14 to 30 working days.
 

A presentation is different from a conventional corporate film mainly because a presentation tells about a specific business offer, a product or a service.

This short film can be used as a persuasive marketing and corporate branding tool giving the best presentation of the company or a specific product, company’s unique production process. The presentation can introduce a new product to the potential client, focusing on the unique selling points of the product which make this very product or service different from the similar ones in the market.

A presentation film can attract new clients and will build the brand identity.

The main target audience of a presentation film are potential consumers.

The running time of a presentation film should not exceed 15 minutes.

We can film any significant corporate event for you. This could be an annual activity report, a feature about corporate events or a report on the advertising campaign outcome. Filming the company’s presentations, anniversaries, concerts will not only tell the company story in a visually interesting and stylish way, but will also keep the nice memories of the corporate celebrations. Moreover, an event video could be used to tell clients or partners about the company’s achievements and to share ideas on how to gain similar results.

A trade-show video is a kind of presentation films. The main objective of a trade-show video is to grab trade-show attendees’ attention and make them come by and visit the company’s exhibition stand.

Such videos powerfully market the company’s products and services to the prospective clients. A good trade-show video complements and can even substitute a conventional trade-show booth or display as it can effectively keep viewers interested and informed. The main distinctive feature of a trade-show video (when compared to presentation videos and corporate films) is the powerful visual and only minimal sound inclusion due to the background noise common for trade-show pavilions which can hamper listening comprehension. 

Process description films visually present a specific technological process in action. Such films can also visualise the planning and development stage, for instance, the visual presentation of a construction process, which will ensure easy comprehension.

Process description films are essential tools in the activity of engineering and construction companies, industrial equipment manufacturers and distributors.

Such films facilitate the communication between engineers and distributors with prospective clients at the selection stage. Moreover, the computer animation assists in visualising the technological procedures, complex technical systems and assembly equipment on the whole.

Educational videos are aimed at company personnel and the personnel training. They are a kind of manual used for employees' training, as the educational films can prevent problems that might arise when learning how to use a specific machine or how to carry out a specific production process. At the same time educational films can demonstrate how a product works focusing on where and how the product can be used.

Having watched the educational video clients will have a better understanding of how a specific product needs to be used. Additionally the educational video can significantly facilitate the understanding of technical manuals as it really is easier to comprehend information presented visually. Moreover, the training process will become more efficient and enjoyable.

Educational films are widely used: films for schools, colleges and universities; educational videos for various businesses, training videos for personnel and clients, and others.

Instructional videos are especially efficient when the service or product are new for the potential users and are quite complicated from the exploitation point of view. In addition such videos may be extremely useful when the benefits of a service or a product can be seen only after purchasing them. Take as an example a machine or an appliance which is rather difficult to use from the consumer’s point of view. The instructional video featuring such machines or equipment can demonstrate how user-friendly they are in reality.

The main objective of any instructional videos is to provide a comprehensible visual explanation how to operate this or that piece of equipment and to demonstrate what is not quite easy to explain in a manual.